The brand guide should contain information on: Logo types, color schemes, font names, colors, color values, and potentially things like messaging and terminology. We make sure our clients have all the logo files they need to use the logo without us, whether we were to get hit by a bus or they decided they didn’t like us anymore. Brand Identity Guide: All of these elements should be delivered to you in a branding identity guide and kit.A good design company will provide you a family of colors to use when creating a logo. It is important to be consistent over time. Colors are more noticeable to the average consumer than fonts. But if your company’s only color is Pink, like Lemonade Insurance or T-Mobile, you are going to see it in almost every element of their branding. If your primary colors are red and blue, hot pink will have a hard time working its way into marketing. Colors- Like fonts, colors are something that should be used consistently across the branding of a company.Be sure to include the use of fonts for special occasions. These do not have to be the same fonts as in the logo, but sometimes they will be. If you do not have one, develop a guide of fonts to use. Oftentimes, when a legitimate design company delivers a logo project, they will also deliver a family of logos and a guide on how to use them. Within fonts, there are sometimes different weights that make differentiating information much easier. For our company, the Gotham font makes a lot of appearances. Fonts- To achieve consistency in use across design applications, certain fonts should be used repeatedly.A good logo will also not require updating every few years, so it’s worth investing in to get a good one made. Different mediums and uses may affect the design of the logo. Think about the Favicon, the icon a website puts in your web browser’s tab to represent your website, will your branding work there? Think about where you will need to use the logo. Will it look good both on letterhead and also on a billboard? Now we even need to think about how the logo will look when it’s tiny on your phone. A good logo should be memorable, work in one color, and work in all sizes. A good logo can help raise the value of your company and raise the expectations of your service, which can allow you to charge more. Logo- The masthead of your company, the sign that, when used properly, people in your community will know over time and instantly connect with your company.There are three key parts to branding: Logo, Fonts, and Colors.

Branding is the use of your logo and the imagery/materials that go with it. A brand is all the ways your company is represented to the world. Branding is a term that has a lot of different meanings depending on who you talk to so we are going to define it. Branding is a fundamental part of any business and every company should have a good logo as part of the brand.

Best fonts for logos 2018